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Management and customer satisfaction

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1. Describe what a customer is.

2. What are some examples of internal and external customers?

3. Is the measurement of customer satisfaction different for internal customers than external customers?

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Solution Summary

The solution describes what customers are and what the differences between the types of customers is, such as internal vs external, and how satisfaction differs between these.

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1. Describe what a customer is.

According to the wikipedia "A customer is someone who makes use of or receives the products or services of an individual or organization. "

Thus a customer uses the product or service of another individual or firm.

2. What are some examples of internal and external customers?

Internal Customer

An internal customer is "anyone you count on or rely upon to complete a task or a
function or to provide you with information so that you can get your job done...and
anyone who counts on you to complete a task or function or to provide them with
information so that they can get their job done." (Rosenberger, 1998)
http://www.lib.umd.edu/groups/learning/handouts/CS-M2handouts.pdf.

Internal customers are those people ...

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