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Public Relations vs Advertisnig

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Some marketers and PR people believe that public relations should replace advertising as the primary means of introducing new products to the market place. Explain arguments in favor of and opposed to this position. What is your position and conclusion?

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Some marketers and PR people believe that public relations should replace advertising as the primary means of introducing new products to the market place. Explain arguments in favor of and opposed to this position. What is your position and conclusion?

Arguments in favor are that public relations can achieve marketing objectives at a much lower cost and ...

Solution Summary

This solution gives you a comparision between the benefits of public relations and advertising.

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