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Goals and Values of a Company

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Argue for or against this statement: "A company should determine its goals and values before performing an industry analysis."

Explain your reasoning. You may also use examples from other industries to support your response.

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Solution Summary

This posting discusses if a firm should set its goals and values before doing industry analysis.

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I am for that a firm should settle on its goals and values before doing an industry analysis. The goals represent targets that a firm sets for itself to be achieved in a fixed period. Examples are diversifying, increasing brand awareness, and entering new markets. The ...

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Kasim Johar, MBA
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  • MBA, Indian Institute of Social Welfare and Business Management
  • BSc, University of Calcutta
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