Business Research Project Analysis
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I need to find a an example of a scholarly research article - synopsis of the article, including the following: define the business research and its purpose, explain the business problem and parties involved in conducting the research, and identify the methods used to conduct the research project. Please provide references.
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Solution Summary
Based on a research article on consumer buying behavior, this solution defines the business research and its purpose, explains the business problem and parties involved in conducting the research, and then identifies the methods used to conduct the research project. The research article and references are also provided.
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PLEASE REFER TO RESPONSE ATTACHED, WHICH IS ALSO PRESENTED BELOW. I HOPE THIS HELPS AND TAKE CARE.
RESPONSE:
1. Define the business research and its purpose. Need to explain the business problem and parties involved in conducting the research
The purpose of the study was to determine the consumer buying behavior on the Internet - looking at findings from panel data. Online retailing became big business in late 1998, as millions of people placed orders for holiday gifts online and retailers scrambled to upgrade their distribution networks to cope with the growth (Cyberatlas.com, 1999). Companies planning for the growth of online retailing need reliable estimates of the growth of online shopping. Data about online consumer purchasing behavior is also needed to help companies define their online retail strategies for Web site design, online advertising, market segmentation, product variety, and inventory holding and distribution. Reliable forecasts are more likely to be based on the behavior of online consumers, rather than consumers' stated intentions, or worse, the guesses offered by many Web marketing "experts."
Started in November of 1997, the Wharton Virtual Test Market is both an ongoing survey of Internet Users concentrating on electronic commerce and a online-laboratory that can help gauge customer reactions to new strategies and products (see Mandel and Johnson, 1999 for an example). It offers an inexpensive and efficient way estimates of the ...
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