Pick an organization that you know well and examine or investigate the culture of that firm from the position of the "Modernism" perspective. Questions you might answer include:
• How does your assigned perspective define and apply culture?
• How does the culture reveal itself in the daily activities of this organization?
• What instruments, tools, symbols, power displays, and so on are visible in your firm?
The origin of the word modernism is "an exaggerated love of what is modern, an infatuation for modern ideas; the abuse of what is modern" (Catholique, 1908, p. 248). And, modernism in America is a development of thought that drives human beings to create, improve, and reshape their surroundings using knowledge and modern technology to construct progressive and optimistic outcomes.
Hatch & Cunliffe (2006). The reigning truth of the modernist perspective is capitalism, which is based on the idea that profit can be generated through the efficient management of productive resources. Good (modernist) knowledge, therefore, addresses how efficiency sought by capitalism can be achieved. Organizational practices in the form of hierarchies, technologies, and processes (e.g., training and performance appraisals) are designed to support this truth. Experts who created this knowledge are powerful because they determine what can be done by whom and how, as well as who gets rewarded or punished. As long as modernism prevails in mainstream organization theory, proponents of symbolic-interpretive and postmodern perspectives will be excluded whenever they resist the assumptions and philosophical position of modernist discourse. (p. ...
The emphasis on organizational culture focuses on the interpersonal and symbolic aspects of management that emphasize on the qualitative studies of organizational life. Modernism focuses on the activities and creations of the organization including philosophy and social of daily life.