Share
Explore BrainMass

Importance of creativity

Why is creativity important in the workplace? How can creativity be used to improve individual and organizational performance? Cite the source to support your answer.

Solution Preview

Why is it creativity important in the workplace? Cite the source to support your answer.

In a marketplace where uniqueness and differentiation are emphasized, organizations have started recognizing the importance of creativity for company's long-term growth. Creativity is much more important today than it was in the past. Companies have started realizing that encouraging employees' behavior would not only boost the creativity of the company, but would also lead to commercial success of the company and provided competitive advantage. Employees' creativity has a direct positive correlation with innovations of organizations, efficiency of organizations, and on sustainable business operations.

Creativity is novel ideas which are appealing and are communicated. Creativity starts with ideas which provide a basis for development of new product or service. Creativity leads to invention and innovation.

The key results that flow into the organization as a result to firm's creative capability ...

Solution Summary

Importance of creativity, how can creativity be used to improve individual and organizational performance

$2.19