Purchase Solution

In what ways does a retailer enhance value to the customer?

Not what you're looking for?

Ask Custom Question

In what ways does a retailer enhance value to the customer?

Purchase this Solution
Solution Summary

The solution discusses the ways a retailer enhances value to the customer.

Solution Preview

One of the main ways that retailers enhance value to the customer is by examining their pricing strategies. It is common for consumers to equate low prices with poor quality. Although this does not happen 100% of the time, it is common for consumers to do so. In comparison, customers oftentimes automatically equate high prices with excellent quality. If a retailer ...

Purchase this Solution
Free BrainMass Quizzes
Basics of corporate finance

These questions will test you on your knowledge of finance.

Marketing Research and Forecasting

The following quiz will assess your ability to identify steps in the marketing research process. Understanding this information will provide fundamental knowledge related to marketing research.

Marketing Management Philosophies Quiz

A test on how well a student understands the basic assumptions of marketers on buyers that will form a basis of their marketing strategies.

Operations Management

This quiz tests a student's knowledge about Operations Management

Understanding Management

This quiz will help you understand the dimensions of employee diversity as well as how to manage a culturally diverse workforce.

View More Free Quizzes
Related BrainMass Solutions

  • Marketing Channels

    A retail store is a platform where the product of a company and the customer meet by the involvement of a retailer. The success of the retailer in his operations is regulated by two parameters; margin and turnover.

  • Price setting in the Business World

    A good way to think of customer "perceived value" is "as the ceiling" or the "maximum price customers will pay based on what the product is worth to them" (aka: "what the market will bear.")

  • Purchase Decisions

    Both companies offer free shipping, unlimited customer returns, and superior, knowledgeable customer service. In each case the company has gone beyond a typical retailer/consumer relationship to prioritize the customer.

  • Government help for small business / examination of e-business

    46103 1)What could governments do to help their small companies compete? 2) What resources does an International Internet retailer need other than merely a storefront on the Internet?

  • Competitive Advantage

    This solution provided ways in which to know if a strategy has created value for a high-end gourment retailer versus a standard grocery market.

  • Urban Outfitters Marketing Analysis

    New customer base- having exclusive product can expose a retailer to a new customer base. If they customer is interested in the product, but not a current customer, they will come to the retailer just for that product.

  • Utilizing Customer Relation Management (CRM) Data

    The student submitted the following question: Does your organization use electronic Customer Relation Management (CRM) data and how is it providing value? This solution provides an example from an electronics store retailer.

  • Marketing Distrubution Channels and Promotion

    What is an example of a situation in which an organization would use a push strategy? What is an example of a situation in which an organization would use a pull strategy?

  • Wal-Mart Critique

    It sells in three months what number-two retailer Home Depot sells in a year. And in its own category of general merchandise and groceries, Wal-Mart no longer has any real rivals. It does more business than Target, Sears, Kmart, J.C.

View More Related Solutions