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Help with this question about Coca Cola's objectives and customer services.

What are Coca Cola relationships of the customer service objectives to their financial objectives? How do they help to fulfill those objectives? If they don't (and they don't have to), what makes them more important than objectives that would relate to finances?

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Solution Summary

This solution provided Coca Cola objectives, customer service and financial objectives, and how they fulfill them.

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What are Coca Cola customer service objectives?

Coca Cola customer service objectives are important. These include what the customer says he or she wants, what the customer does not verbally say or write out to the company, laws related to the product, and requirements set forth by the organization. All of these are important with Coca Cola. As one can tell they try to act before the consumer reacts. This puts them one step ahead of him or her as well as prevent future complaints. As a result, consumer satisfaction occurs, and people keep ...

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