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Utilizing Market Research

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Provide an example on how a not-for-profit organization would use marketing research.

Please use Burns, A. C. & Bush, R. F. (2006). Marketing research and SPSS 13.0 package (5th ed.). Upper Saddle River, NJ: Prentice Hall.

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This solution gives an example of how a not-for-profit organization would use marketing research.

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One example of how a not-for-profit organization would use marketing research, is to ascertain what aspects of a given market are static, changing, or have the potential to change, and another example is the use of marketing research to ...

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