Explore BrainMass
Share

Sales Promotions Tools: Consumer Incentive

This content was STOLEN from BrainMass.com - View the original, and get the already-completed solution here!

Sales Promotions offer consumers an incentive to buy. Name at least four different types of sales promotion tools, tell how you would use them, and provide an example of a type of product or service you would promote using this tool. Failure to provide all of the requested information will result in a loss of points.

© BrainMass Inc. brainmass.com October 17, 2018, 4:24 am ad1c9bdddf
https://brainmass.com/business/motivation-in-organizations/sales-promotions-tools-consumer-incentive-459961

Solution Preview

(1) Coupons - I would use coupons when putting a product on the market that is an everyday, household type of item, including cleaning products, groceries, or other miscellaneous household items. I would use this in two ways - I would have a coupon included in the weekend newspaper for the product, as an incentive to buy, while many consumers are preparing their weekend grocery shopping lists, and looking through their newspaper for coupons. I would also put a coupon machine in the aisle right by the product, as is common ...

$2.19
Similar Posting

Compare the Major Tools of Consumer Sales Promotion

What are the major tools used in consumer sales versus trade promotion?

View Full Posting Details