CEMEX's Organizational Motivation
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Based on the article is called: CMEX rewarding the Egyptian Retailers.
1. Did the Reward Program motivate retailers to sell more CEMEX products?
2.What are the advantages and disadvantages of the Reward Program? Should they continue the program?
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The solution addresses the CEMEX corporation and its rewards program.
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1. Did the Reward Program motivate retailers to sell more CEMEX products?
Yes and no. The first rewards program motivated the distributor due to the financial bonuses monthly and quarterly. It appeared to be a successful rewards program.
Why fix what is not broken? Greed. CEMEX tried to corner the market and by doing so, the company's numbers truly remained level. The numbers did fluctuate, but not significantly.
The second context rewards program only motivated 70% of the retailers and of those 70%, less than 25% remained in the contest program due to ...
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