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    Relation between Quality, Productivity & Marketing

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    Please help answer the following problem.

    How are service quality, productivity, and marketing related?

    © BrainMass Inc. brainmass.com June 3, 2020, 8:57 pm ad1c9bdddf
    https://brainmass.com/business/marketing/relation-between-quality-productivity-marketing-159629

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    Marketing is the process of planning and executing the pricing, promotion, and distribution of goods, ideas, and services to create exchanges that satisfy individual and organizational goals." American Marketing Association.

    Thus Marketing is a set of activities, which will satisfy the objectives of both the organizations its stakeholders including customer. Service quality and productivity will help in satsifying the customers. Hence these are related. Service quality will help to maintain the operations with respect to what the customer desires or what the customer expects. For instance, in the case of holiday package, the services of the hotel the client would check in, the mode of transport from the airport to his destination hotel etc. everything is organized by the in a way that there is constant flow ...

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