Marketing Tools and Travel Web Sites
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Please describe the marketing tools used in each of the three Web sites: Ortiz,Travel Worm, and Expedia.
Include an evaluation of the apparent customer service provided by each site.
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Orbitz: They use an interactive interface giving customers hte option of finding deals online and being able to get the exact cost of a trip without much more than just doing a search. They also have home page deal specials where customers are given specials they can obtain without even doing a search. In addition, there is an option to sign up for e-mail to get the latest on special deals. Most of all, Orbitz gives customers the option to become a registered user where they customize the site to the users preferences and build customer loyalty with the site. There is also a credit card link on the buttom of ...
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