Explore BrainMass

Marketing Tools and Travel Web Sites

This content was COPIED from BrainMass.com - View the original, and get the already-completed solution here!

Please describe the marketing tools used in each of the three Web sites: Ortiz,Travel Worm, and Expedia.
Include an evaluation of the apparent customer service provided by each site.

© BrainMass Inc. brainmass.com March 21, 2019, 3:30 pm ad1c9bdddf

Solution Preview

Orbitz: They use an interactive interface giving customers hte option of finding deals online and being able to get the exact cost of a trip without much more than just doing a search. They also have home page deal specials where customers are given specials they can obtain without even doing a search. In addition, there is an option to sign up for e-mail to get the latest on special deals. Most of all, Orbitz gives customers the option to become a registered user where they customize the site to the users preferences and build customer loyalty with the site. There is also a credit card link on the buttom of ...