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Robert Young is not a doctor, but he played one on TV - Dr. Marcus Welby. Sanka created a successful marketing campaign by having "Dr. Marcus Welby" counsel people against the dangers of caffeine and recommend caffeine-free Sanka. Why do you think this campaign was so successful? Give examples of products that are using this same technique today. Are they as effective as the Sanka campaign? Why or why not?

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This solution discussed why Sanka's product was so successful, provided examples of similar techniques used today, and if they worked well or not.

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This campaign was so successful because it was informative to the public. They learned the dangers of caffeine, and provided a substitute for everyone, so that their health is not in danger. As a result, sales grew, and so did the company. In regards to products that use this same technique today, this is worth noting. A person who wants to buy candles that have wicks on them can learn from Scentsy Inc. that they are ...

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