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Marketers influence stages of the consumer buying process

How can marketers influence each stage of the consumer buying process?

How can marketers affect each of the 5 stages: problem recognition, information search, evaluation of alternatives, purchase and post-purchase evaluation.

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Problem recognition: A marketer plays a role that they place the idea in the publics head that the NEED a product. In fact, the entire point of marketing is to educate the public on a product, and make them "need" it. This need recognition then creates a problem in the mind of the consumer, and challenges them to purchase this now necessary product. For example, not everyone need to purchase a 1000$ dollar wedding dress - however, marketers place the idea in the mind of consumers that the need this dress, which causes the consumer to resister this ...

Solution Summary

This posting looks at the 5 stages of the consumer busing process: problem recognition, information search, evaluation of alternatives, purchase and post-purchase evaluation, and evaluates how marketers can influence each of the stage.

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