How can marketers influence each stage of the consumer buying process?
How can marketers affect each of the 5 stages: problem recognition, information search, evaluation of alternatives, purchase and post-purchase evaluation.© BrainMass Inc. brainmass.com October 24, 2018, 6:28 pm ad1c9bdddf
Problem recognition: A marketer plays a role that they place the idea in the publics head that the NEED a product. In fact, the entire point of marketing is to educate the public on a product, and make them "need" it. This need recognition then creates a problem in the mind of the consumer, and challenges them to purchase this now necessary product. For example, not everyone need to purchase a 1000$ dollar wedding dress - however, marketers place the idea in the mind of consumers that the need this dress, which causes the consumer to resister this ...
This posting looks at the 5 stages of the consumer busing process: problem recognition, information search, evaluation of alternatives, purchase and post-purchase evaluation, and evaluates how marketers can influence each of the stage.
The Consumer Buying Decision Process
1.What cultural, social, and personal factors are likely to most influence consumer purchasing of your product or service?
2.What research tools will help you better understand the effect on buyer attitudes and behaviour?
3.Which aspects of consumer behaviour will you emphasize in your marketing plan and why?
4.What marketing activities will you plan to coincide with each stage of the consumer buying process?