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Describe the Marketing Tools used in the Sears Website

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Can someone assist me and please describe the marketing tools used in Sears website. http://www.sears.com

Please include your observations of the apparent customer service methods provided.

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Solution Summary

The 309 word response presents some excellent insite into the marketing tools and efforts of Sears as observed in their website.

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Sears can be considered as an online retailer. Customers can be able to search and purchase a broad range of products, including appliances, clothing, electronics, home and garden tools, jewelry and toys in the company's website. We can see various marketing and promotional tools like banner advertising and targeted emails. Internet shoppers can have customer profiles that have their personal information and sign up for promotional offers by filling out a questionnaire ...

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Umut Oltulu, MBA
Education
  • BSc, Dokuz Eylul University
  • MBA, Texas A&M University-Kingsville
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