Purchase Solution

Create IMC campaign

Not what you're looking for?

Ask Custom Question

A clinical research organization found out the by taking aspirin may reduce the risk of colon cancer. Create an IMC campaign to get the word out to all involved stakeholders.

Purchase this Solution
Solution Summary

The expert create a IMC campaign.

Solution Preview

Q.2 The first step in answering this question would be to figure out who the various stakeholders are.
A. Bayer Drug Company - they are the ones who have produced the drug, and they will be the ones who are responsible for the IMC campaign.
B. The patients - these are the people who would be more likely to go out and purchase Aspirin if their chance of reducing cancer was reduced
C. The media - the media would need to report on this link, and perhaps devote some time to it in the evening news, or publish articles in newspapers
D. Doctors and medical associations - most doctors like to do research to find out about new research and findings
E. Clinical research organization - research has been conducted by CROs to show that taking aspirin may reduce the incidence of cancer - this is ...

Purchase this Solution
Free BrainMass Quizzes
Business Processes

This quiz is intended to help business students better understand business processes, including those related to manufacturing and marketing. The questions focus on terms used to describe business processes and marketing activities.

Paradigms and Frameworks of Management Research

This quiz evaluates your understanding of the paradigm-based and epistimological frameworks of research. It is intended for advanced students.

Academic Reading and Writing: Critical Thinking

Importance of Critical Thinking

Understanding Management

This quiz will help you understand the dimensions of employee diversity as well as how to manage a culturally diverse workforce.

Organizational Behavior (OB)

The organizational behavior (OB) quiz will help you better understand organizational behavior through the lens of managers including workforce diversity.

View More Free Quizzes
Related BrainMass Solutions

  • IMC

    Disadvantages of an IMC campaign: There exists a few small disadvantages - an IMC campaign takes a long time to create, and to execute - if time is of the essence, then an IMC campaign might slow down the creative process.

  • External changes impact on IMC Campaign; post-evaluation of campaign

    Often, an IMC contains several components that mesh together to create an interesting, non-traditional advertising campaign. We firstly want to make sure that they actually connected the campaign to the product.

  • IMC

    What are some considerations when selecting a positioning platform for an IMC campaign?

  • Media research, rating systems, IMC campaigns, traditional media

    Presently, due to the changes in the technology, the media research and rating system has been changed to create an effective IMC campaign (Belch, 1998).

  • What is the importance of conducting a post-evaluation of an

    496469 What is the importance of conducting a post-evaluation of an integrated marketing communication (IMC) campaign? When should a post-evaluation of an IMC campaign be conducted to be most effective?

  • Integrated Marketing Communications

    Consumers are automatically towards companies that know their customers well, and this is truly reflected in their IMC campaign.

  • Create IMC campaign

    87669 Create IMC campaign Using the internet, sales promotion and public relations, create an IMC campaign which will increase the sale of Dr. Pepper.

  • Purpose and Value of Integrated Marketing

    The IMC campaign includes designing a campaign and develops communication strategies for the promotion of the product based on situation and SWOT analysis of the organization.

  • Marketing Management

    The selling strategy of creating marketing campaign through IMC plan benefits the company in promoting products because this campaign helps in attracting the customers.

View More Related Solutions