This solution discusses how can markerters use cognitive age?
With a significant portion of the market being over the age of 50, how can a marketer meet the needs of this demographic? By not alienating this group. Baby boomers are different from their same age group was 30 years ago. This age group has invested, has disposal income and takes better care of their health. What does this mean to the marketer? It means that this demographic is a powerful demographic in relation to purchase power. "Advertising trade publications regularly advise that many senior citizens actually "think young" and should be approached accordingly." (Loro 1989; Schneidman ...
The solution discusses how marketers use cognitive age with references.