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    Article review on marketing student expectations

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    Here is some question that I dont know how to answer, are there any one could help me to answer the following question,
    1, explain and explore the objectives of the study, its underlying methodological assumptions and how the analysis undertaken helps achieve research objectives. identify and discuss limitations

    2.what contribution to knowledge does the author seek to make.

    3. how does the author arrive at his research objectives. what methodology does the author employ to achieve these objective.

    4. what philosophical assumptions underpin the use of this methodology.

    5. what are the strengths and limitations of the article. consider the merits and limitations of (1) theory as well as (2) methodology

    6. how do the main arguments made in the article relate to the wider literature.

    These questions is important for me to understand the article deeply. Many thanks. :)

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    https://brainmass.com/business/marketing/article-review-marketing-student-expectations-612786

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    1, explain and explore the objectives of the study, its underlying methodological assumptions and how the analysis undertaken helps achieve research objectives. identify and discuss limitations
    2.what contribution to knowledge does the author seek to make.
    The author wants to better understand the marketing students and the programs to analyze if the expectations and experience help students to achieve goals and if the marketing programs need change to meet the demands. While international student populations continue to grow, they are not bringing much in the way of experience to the programs. Marketing programs must meet the needs of students and educator, but must also work to meet demands of employers who need graduates who are ready to work in the field. This research will help define those needs and what students need to achieve the goals to work in the field. From this study, perceptions of what the students understand about their prior expectations, learning intentions and experiences, will be better understood.
    3. how does the author arrive at his research objectives. what methodology does the author employ to achieve these objective.
    The author uses empirical data in a quantitative study to address this objectives. He chose a sample of students from 4 British universities and gathered the data to analyze. Data was gathered through survey. The ...

    Solution Summary

    A review of how an article helps better understand the field and research.

    $2.19