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Chinese consumer expectations

Read the following article and write an analysis focusing on the question below:

- McEwen, W., Xiaoguang F., Zhang, C., & Burkholder, R. (2006). Inside the mind of the Chinese consumer. Harvard Business Review 84(3). (AN 19707486)

Consider the wide range of Chinese consumer expectations along with the three areas addressed in this module: marketing research components, customer satisfaction, and competitive environment. How will a multinational corporation obtain a superior customer relationship in the Chinese market?

Present your article analysis as a 3-page report in a Word document formatted in APA style.

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Please fill in with details, examples, and information from texts and lectures to complete the assignment.

Consider the wide range of Chinese consumer expectations along with the three areas addressed in this module: marketing research components, customer satisfaction, and competitive environment. How will a multinational corporation obtain a superior customer relationship in the Chinese market?

For companies wanting to gain and maintain a superior relationship with consumers in China, they have to understand the Chinese consumer mindset. Not every myth is true. In the case of many, there are some definite misconceptions. For Gallup, the polling company, this became apparent in their ten-year ...

Solution Summary

The solution discusses the Chinese consumer expectations.

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