How do you create data collection , measurement instrument, and data preparation design.
The question wants you to give procedures for creating data collection designs, measurement instrument designs and data preparation designs.
<br>The question presumes that there is one way of designing these crucial marketing research stages. This is not supported by evidence, each design depends on the industry, the time span available for research and the resources allotted for the research.
<br>Given below is a template to help you answer your question.
<br>DATA COLLECTION design is created by specifying the time required for collecting the data, the length of the interview, the sample size and the number of individuals working on the ...