Purchase Solution


Not what you're looking for?

Ask Custom Question

How do you create data collection , measurement instrument, and data preparation design.

Purchase this Solution

Solution Preview

The question wants you to give procedures for creating data collection designs, measurement instrument designs and data preparation designs.
<br>The question presumes that there is one way of designing these crucial marketing research stages. This is not supported by evidence, each design depends on the industry, the time span available for research and the resources allotted for the research.
<br>Given below is a template to help you answer your question.
<br>DATA COLLECTION design is created by specifying the time required for collecting the data, the length of the interview, the sample size and the number of individuals working on the ...

Purchase this Solution

Free BrainMass Quizzes
Lean your Process

This quiz will help you understand the basic concepts of Lean.


This quiz will test your understanding of the SWOT analysis, including terms, concepts, uses, advantages, and process.

Marketing Management Philosophies Quiz

A test on how well a student understands the basic assumptions of marketers on buyers that will form a basis of their marketing strategies.

Paradigms and Frameworks of Management Research

This quiz evaluates your understanding of the paradigm-based and epistimological frameworks of research. It is intended for advanced students.

Writing Business Plans

This quiz will test your understanding of how to write good business plans, the usual components of a good plan, purposes, terms, and writing style tips.