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Strategic Plan on Southwest Airlines

Primary Goal is no-frills, low-cost model; provide the cheapest form of short air travel between two cities; providing the bare necessities. Just need short answers.

1. Plan Goals and Implementation for Southwest Airlines?

Could you help me with three or four more goals and suggestions for implementation?

2. Financial Projections and Analysis for Southwest Airlines?

I am not sure what is needed here--can you explain give me ideas on how to finish this question?

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STEP 1
1. Plan Goals and Implementation for Southwest Airlines?

Could you help me with three or four more goals and suggestions for implementation?

To get the draconian Wright Amendment repealed. This restricts the flights that Southwest can fly direct from Love Field. The implementation can only be done though the congress. The Shelby Amendment is the beginning in the implementation of this goal. The company must work in collaboration with other interested agencies and citizens like the American Airlines, DFW Airport, The City of Ft Worth and Dallas.

Purchase of fuel at lower prices: Currently, southwest is purchasing fuel at a 50% lower price than the market rate because of 2001 hedges, however, these are ...

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