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Specific target market

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If a company sells its products only from an online website, which is accessible to customers all over the world, does it still need to worry about having a specific target market? Discuss why or why not (briefly).

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If a company sells its products only from an online website, which is accessible to customers all over the world, does it still need to worry about having a specific target market? Discuss why or why not (briefly).

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Target marketing is the population to which the company is trying to sell the product. Pinpointing the target market is important for any product because it changes the way that it is marketed. It doesn't matter whether this product is marketed online or in a physical store, ...

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