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Promotion Srategy

Promotions strategy for both items below. Compare and contrast the two promotions strategies explaining why you think they would be similar or different.

- Coke/ CARBONATED SOFT DRINKS
- Pro Form; EXERCISE EQUIPMENT

Solution Preview

When we consider a promotions strategy, we have to consider the two main elements that make up that strategy, which are the target market and the promotion mix for the product. In this case, we have a soft drink, which is a low cost item with many substitutes. We also have a piece of fitness equipment with comparable substitutes, although the substitutes would be fewer due to the specialized nature of fitness equipment. The target market for soft drinks, including Coke, will be very broad. We have a product that appeals to those anywhere from roughly 13 years old (oftentimes younger), to the very elderly. The target market also includes several income ...

Solution Summary

This solution discusses the best promotions strategy for coke/carbonated soft drinks and for pro form, a piece of exercise equipment. A thorough discussion is provided foe each product.

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