This addresses product strategies for foreign market entry.
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Identify and describe the three product strategies a company entering a foreign market can use.
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The solution identifies and describes three product strategies a company entering a foreign market can use.
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1. Product invention: The company analyzes the foreign market and determines the types of products that would be suit their needs. The company then creates the product that would serve the market. This is usually either done as a single product (one model) or in a series, where different versions of the same product with different ...
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