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International expansion

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You realize there's a link between market strategy and organizational structure...so it's time to do more research! Look at three very different global companies. Determine their organizational structure and what market entry strategies each of these companies are currently using. Consider why each company designed its organizational structure to be what it is and why they have chosen to expand internationally in the manner that they have. Is each company's organizational structure and international market expansion plans what you expected them to be?

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The response addresses the queries posted in 601 words with references.

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The response addresses the queries posted in 601 words with references.

//Prior to the discussion, we have to take a deep knowledge about the market strategy and organizational structure. Both are interrelated with each other. So, firstly we will describe about the core points of the market strategies and organization structure, for example: //

Market strategy and organizational structure

Organization Structure is concerned with the establishment of positions and the relationship between positions. Developing the right Organizational Structure provides an appropriate framework for authority relationships and prominent balance between the company's internal efficiency and external services. Mainly, it is thought to be a lens on the dynamic environment and also gathers essential information, which helps the organization in choosing most appropriate Market Entry Strategy in the Competitive Environment. Thus, it is concluded that there is a positive relationship between the Structure and Strategy because proper Organizational Structure supports the Marketing endeavors in an active manner and will permit the Organization to capture the large opportunities in the Market place in order to capture the large Market Share (Taylor, 2007).

//Now, as per the needs of the assignment, firstly you have to select some global companies. I am also giving some reasons behind choosing these companies. The example given by me will be beneficial for you. //

I have selected Wal-Mart, McDonalds and Ford Motors as the three ...

Solution provided by:
Ashish Sharma, MBA (IP)
Education
  • MBA (IP), International Center for Internationa Business
  • BBA, University of Rajasthan
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