Purchase Solution

Marketing strategy

Not what you're looking for?

Ask Custom Question

How does the development of marketing strategy differ in the cases of a producat or service being mass marketed and on that is focused on one or more particular segemnts?

Why is the notion of derived demand so important for companies selling products adn services totoher organziations? What is an example in which a indutrial company has benefited from changes in end-consumer demand/suffered?

Purchase this Solution
Solution Preview

Mass Markering versus Niche Marketing
=============

Mass Markering [1]
1. Assumes that all customers have a similar need
2. Uniform promotional strategy
3. Products atre generic
4. A shotgun approach

Single Marketing Mix for the entire market [2]
All consumers have similar needs for a specific kind of product. Homogeneous market, or demand is so diffused it is not worthwhile to differentiate, try to make demand more homogeneous.

One Pricing strategy
One Promotional program aimed at everybody
One Type of product with little/no variation
One Distribution system aimed at entire market

The elements of the marketing mix do not change for different consumers, all elements are developed for all consumers.

Examples include Staple foods-sugar and salt and farm produce. Henry Ford, Model T, all in black.

Popular when large scale production began. Not so popular now due to ...

Purchase this Solution
Free BrainMass Quizzes
Learning Lean

This quiz will help you understand the basic concepts of Lean.

Accounting: Statement of Cash flows

This quiz tests your knowledge of the components of the statements of cash flows and the methods used to determine cash flows.

Income Streams

In our ever changing world, developing secondary income streams is becoming more important. This quiz provides a brief overview of income sources.

Business Processes

This quiz is intended to help business students better understand business processes, including those related to manufacturing and marketing. The questions focus on terms used to describe business processes and marketing activities.

Social Media: Pinterest

This quiz introduces basic concepts of Pinterest social media

View More Free Quizzes
Related BrainMass Solutions

  • marketing strategy

    222441 Discussing Marketing Strategy Can a marketing strategy be unified across a multinational company and what are some benefits to a unified strategy? What are some risks?

  • marketing strategy of companies

    The marketing research was influenced by the marketing strategy, and the marketing strategy is influenced by the results of marketing research.

  • Marketing Strategy Relationships

    625954 Marketing Strategy Relationships Discuss how marketing strategy fits within the larger framework of business strategy.

  • marketing mix

    Promotion affects the choice of various elements within the marketing strategy. The product itself affects a host of marketing tactics and other elements of the marketing strategy.

  • Business Strategy & Marketing Strategy

    616286 Business Strategy & Marketing Strategy Discuss how marketing strategy fits within the larger framework of business strategy.

  • Subway's Marketing Strategy

    What marketing PRICE strategy would you recommend to Subway to counter the threats to its business? 2. Why do you recommend this marketing PRICE strategy to Subway to counter the threats to its business? 3.

  • marketing strategy

    89919 marketing strategy importance Why is the marketing strategy so important to the pricing decision? What are some examples in which strategy and the price appear to be inconsistent?

  • External agency assistance in developing effective marketing

    Fosina Marketing Group focuses on "informed strategy and flawless implementation."

  • Marketing mix and marketing strategy/tactics

    69446 How does the marketing mix affect the development of organization's marketing strategy and tactics? How does the marketing mix affect the development of organization's marketing strategy and tactics?

  • Why is marketing strategy planning important

    127365 Why a marketing strategy planning important Why is marketing strategy planning important for all business people, not just for those in the marketing department? Be specific and provide examples for at least three business areas.

View More Related Solutions