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Annual Advertising Budget for Major Airline

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Create a one-year media plan budget for an airline to help boost sales - using a mix of media channels.

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Solution Summary

The sample budget is for a major airline, assuming mixed media campaign of television, social media, and printed brochures. This solution is a total of 350 words and includes three references.

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The attached document is not intended as an assignment completion.

The best way to develop a mass media promotions campaign, is to consider how multiple forms of media can help strengthen the message, then determine which forms are most suitable for the organization's message and target audiences. An airline offering commercial flights must reach several targets, including business and vacation travelers from various regions of the country. Business traveler needs are typically recurring. Vacation travelers typically take a flight to a destination once a year or less often. However, both market segments want and expect their needs to be met, which include arriving to their destinations safely and comfortably. ...

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Beatrice Martino, MEd
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  • MEd, Jones International University
  • BSc, DeVry University
  • MPH, Walden University
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