Discuss the major methods of developing an advertising budge
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Discuss the major methods of developing an advertising budget. Make sure you take a position on which method you think is best and why.
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The solution discusses the major methods of developing an advertising budget.
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Discuss the major methods of developing an advertising budget. Make sure you take a position on which method you think is best and why.
Answer:
There are seven most commonly used methods of developing an advertising budget. The percentage of sales method bases the budget on either what past sales have been historically, or on estimated future sales. The objective and task method bases the budget on the company's objectives. Based on the specific objectives, the appropriate amounts are then allocated ...
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