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Starbucks: $23B in three years

Starbucks? Chairman, Howard Schultz, has poised the company to take it the next level: $23B in annual sales. To do this, he must triple annual sales in 5 years.

Case

Please write a 500 word response answering this question:

Can CEO Howard Schultz lead Starbucks to reach $23 B in three years? If yes, what strategies does he need to implement it successfully? If not, why?

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Increasing sales can be a difficult task for any business. Nonetheless, this can be accomplished when paired with the right motivation and a clear determination of meeting a future goal - tripling annual sales within the next five years. By finding new sources and using collaborative strategies, Howard Shultz can grow his empire and drive sales in the desired manner, create future generations of customers, and improve upon the company's financial performance within the existing competitive environment.
To gain a competitive advantage, a business team must attain a strategic edge by planning marketing strategies, which will combine existing products and new products delivered in a seemingly new way, thus increasing sales. A collaboration of strategies can make a world of a difference in ...

Solution Summary

Can CEO Howard Schultz lead Starbucks to reach $23 B in three years? If yes, what strategies does he need to implement it successfully? If not, why?

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