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Ethical Code of Conduct for International Marketing

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submit a 3-5 page double-spaced paper, not counting the title page and references,

Assume that you are the marketing director of a multinational company. You are responsible for developing a code of conduct to guide sales and marketing employees in the many countries where you do business.

In your paper, lay out this code of international marketing conduct. Provide guidelines for appropriate action in the various ethical situations that your sales and marketing people might encounter.

Your references should include at least two peer-reviewed articles in addition to the required readings. All written assignments and responses should follow APA rules for attributing sources.

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Solution Summary

The discussion focuses on developing an ethical code of conduct for international marketers. Among the concepts discussed are those related to beliefs and customs, level of demand, and those related to language and avoiding the potential to mislead consumers.

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The attached document is not intended as an assignment completion.

FINANCIAL STATEMENT ANALYSIS
RATIO ANALYSIS
The following is the Balance Sheet of Trea Trades Ltd:
BALANCE SHEET Dec 31, 2014 Dec 31, 2013
Cash $ 21,000 $ 18,000
Accounts receivable, net 31,000 35,000
Inventory 53,000 25,000
PP&E, net 120,000 90,000
Total assets $225,000 $168,000

Accounts payable $4,000 $ 6,000
Accrued liabilities 2,000 1,000
Long-term notes payable 84,000 90,000
Total liabilities $ 90,000 $ ...

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  • MPH, Walden University
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