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What is easier to market?

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Marketing isn't limited to goods. Anything can be marketed - ideas, people, places and so on. Are some easier to market than others? Why or why not?

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This posting discusses why some things are easier to market than others in a shot response.

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Anything can be marketed but some are easier to market than others. The rationale is that in cases that are easier to market, the potential customer expects the marketer to approach him. Apart from goods and services, anything can be marketed such as people, ideas, and religion, however, in many cases the customer does not expect that such a thing would be marketed to him. For example, a buyer of industrial machinery expects ...

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  • BSc, University of Calcutta
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