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The Internet as social media: connectivity and immediacy. Will social media on the Internet really induce businesses to change in fundamental ways?

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The Internet as social media: connectivity and immediacy. Will social media on the Internet really induce businesses to change in fundamental ways?

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The Internet as social media: connectivity and immediacy. Will social media on the Internet really induce businesses to change in fundamental ways?

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I do think that social media use will induce businesses to change in fundamental ways. I think that we've already started to see the changes take place. Businesses are beginning to realize how popular social media sites are becoming, and the businesses are starting to monitor what's taking ...

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