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The role of strategists in a business organization

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I am looking for a page to get me started on this project. This paper is mostly focused on strategic management. I have three requests below to get me going.

First, I need a couple hundred words about what strategists are, and what they do in an organization.

Second, I need to highlight and provide a couple examples of the importance of the implementation phase of strategic management.

Lastly, I need to discuss which stage of the strategic management plan is the easiest. To be honest, I just need two paragraphs on this section and I'll elaborate on the writer's selection.

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Solution Summary

This is a discussion of what strategists are in a business organization, and which stage of the strategic management plan is the easiest.

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1. In business, strategists are concerned with the long term goals of an organization. By contrast, a tactical person will outline the procedures of a specific project or a narrowly defined activity. A business planner will outline the structural, financial, and marketing activities of a business, usually up to 3 years into the future. Strategists must not only plan beyond that period, but also anticipate and prepare for contingencies, alternative ways to maintain a successful business. For instance, the strategist must be able to attract, cultivate and maintain long term customers, identify and respond to the actions of competitors, and develop areas of innovation within the market niche. This ability is important because the business marketplace changes rapidly, and in directions not easily foreseen.

2. Implementing business strategy is not a simple task. The book "The Portable MBA in Strategy" describes how implementation is about "identifying opportunities for competitive advantage in the marketplace, and developing an
organization for realizing those opportunities." (Fahey and Randall, 1994, p. 322) It isn't just a matter of whether or not one has a good product. Sometimes a business can have organizational dysfunctions that can can make
innovative ideas fail.

An example in ...

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