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Creativity and innovation in small business

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Many times the smaller company has to be more creative and innovative or not survive. They do not have unlimited resources to play with so they have to utilized every advantage they can possible get. Creativity and innovation is one of their prize resources within the company. Do you agree with this statement?

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A brief answer to the question of creativity and innovation in small businesses.

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Absolutely. A company must be creative and innovative to attract the attention of customers and investors. For small companies with limited resources for funding huge campaigns of research and development or marketing, it is the creative approaches that mean recognition ...

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