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Extended situation analysis on consumer behaviour

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The solution provides guidance on how to prepare a marketing plan for new iPhone 6 to be launched in the market. It includes a situation analysis in the form of external and internal situation analysis for the company.

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Consumer Problem Solving

2) What type of decision process would most people follow in the initial purchase of a new product or brand in each of these categories: toothpaste, flour, men's cologne, carpeting , toilet tissue, bread, light bulbs, a 35mm cameras, a sports car. Extended problem solving or limited problem solving?

5) Which of the following types of products do you think are most likely to be purchased on the basis of brand loyalty and on the basis of inertia: laundry detergent, motor oil, lipsticks, shoe polish, soft drinks, lawn car products ( fertilizers) and spark plugs?

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