Purchase Solution

Evaluate how management handled the crisis

Not what you're looking for?

Ask Custom Question

A report addressed to Toyota's senior management evaluating the way Toyota handled the crisis.

I need facts, and structure of a report.

Purchase this Solution

Solution Summary

The solution evaluates how management handles the crisis.

Solution Preview

I can give you the facts and the website references. I will also give you a template for a report.

http://www.just-auto.com/comment/supply-chain-management-and-the-crisis-at-toyota_id102995.aspx

http://english.cri.cn/6826/2010/03/02/1721s553565.htm

http://www.vancouversun.com/business/Toyota+broke+cardinal+rule+crisis+management/2517572/story.html

There are lots of sites that comment or review the crisis.

This would be the general structure of such a report.

Toyota was recently forced to recall millions of cars because of a pedal module that caused the gas pedal to stick. This led to drivers being unable to control the vehicles and in turn, caused many accidents with property damage, injury and death.

The issue was ongoing and Toyota seemingly ignored the needs of customers to fix the problem and to find different pedals for new cars. As a matter of fact, the first and continued public relations statement blamed the problem on floor mats. The investigators focused on the accelerators. The person who did finally appear and agree there would be a recall was a man important to the company, but not to the public. Deep regret, but not respect was the perception.

So Toyota has a problem with ...

Purchase this Solution


Free BrainMass Quizzes
SWOT

This quiz will test your understanding of the SWOT analysis, including terms, concepts, uses, advantages, and process.

Introduction to Finance

This quiz test introductory finance topics.

Marketing Management Philosophies Quiz

A test on how well a student understands the basic assumptions of marketers on buyers that will form a basis of their marketing strategies.

Marketing Research and Forecasting

The following quiz will assess your ability to identify steps in the marketing research process. Understanding this information will provide fundamental knowledge related to marketing research.

Employee Orientation

Test your knowledge of employee orientation with this fun and informative quiz. This quiz is meant for beginner and advanced students as well as professionals already working in the HR field.