Purchase Solution

Proactive and Reactive Crisis Management

Not what you're looking for?

Ask Custom Question

1. Why should an organization be concerned with both proactive and reactive crisis management?

2. Cite a recent example of an organization that used either a proactive or reactive PR campaign and explain how they handled the issue and whether or not you think the outcome was considered a success. Explain why.

Purchase this Solution
Solution Summary

1. Why should an organization be concerned with both proactive and reactive crisis management?

2. Cite a recent example of an organization that used either a proactive or reactive PR campaign and explain how they handled the issue and whether or not you think the outcome was considered a success. Explain why.

Solution Preview

1. Why should an organization be concerned with both proactive and reactive crisis management?

When an organization is reactive in response to an incident, such as the recent Southwest Airlines scare, it shows the public that it is responsive and that the incident will be investigated so that it will not occur again in the future, as many lives are at stake. By being reactive, the company responds immediately.

When a company is proactive, it does all it can to avoid such mistakes. "Denial and lack of imagination are two of the most formidable obstacles to effective crisis management, Mitroff notes. Certainly the best way to manage a crisis would be to avoid going through one in the first place." (Wagner 2005) By implementing a proactive crisis management plan, the chances ...

Solution provided by:
Jo Ann Prevetti, MBA, PhD (IP)
Education
  • Master of Business Administration, University of Phoenix
  • Bachelor of Science in Paralegal Studies, Kaplan College
  • Business Diploma, Katharine Gibbs Business College for Women
Recent Feedback
  • "Thank you!!!"
  • "Thank you"
  • "Thank you so much "
  • "Thank you very much"
  • "Thank you so much "
Purchase this Solution
Free BrainMass Quizzes
Six Sigma for Process Improvement

A high level understanding of Six Sigma and what it is all about. This just gives you a glimpse of Six Sigma which entails more in-depth knowledge of processes and techniques.

Situational Leadership

This quiz will help you better understand Situational Leadership and its theories.

Income Streams

In our ever changing world, developing secondary income streams is becoming more important. This quiz provides a brief overview of income sources.

Social Media: Pinterest

This quiz introduces basic concepts of Pinterest social media

Understanding Management

This quiz will help you understand the dimensions of employee diversity as well as how to manage a culturally diverse workforce.

View More Free Quizzes
Related BrainMass Solutions

  • Crisis management

    The proactive management helps in reducing the shock and reactive management helps in solving the crisis as per the situation. Solution explains crisis management including both proactive and reactive strategies

  • "Managing a Crisis Using PR"

    When do you need a proactive crisis management plan? e. When do you utilize reactive crisis management? What role does PR play in reactive crisis management? What does proactive planning mean?

  • Crisis in an Organization and Communication

    p_essay_id=75201 When a crisis has occur and the company did not had any proactive crisis management or in other words, its proactive crisis management failed to prevent the crisis, reactive crisis management comes into play to recover the organization

  • crisis management

    128410 Public Relations What does proactive planning mean? When do you need a proactive crisis management plan? When do you utilize reactive crisis management? What role does PR play in reactive crisis management?

  • Crisis management, proactive or reactive

    130641 Crisis management: Proactive or reactive Why should an organization develop a crisis management plan? What are some benefits of a crisis management plan? What is the difference between a proactive versus reactive crisis management plan?

  • Managing a Crisis Using PR - Simulation Summary

    When do you need a proactive crisis management plan? e. When do you utilize reactive crisis management? What role does PR play in reactive crisis management? The solution is attached.

  • Proactive and Reactive PR

    For exampe, crisis management activities are examples of reactive PR which are undertaken to help company recover from crisis.

  • benefits of a proactive crisis management plan

    This explains the benefits of a proactive crisis management plan, steps of Reactive crisis management.

  • Public Relations: Managing a Crisis Using PR Simulation Summary

    o When do you need a proactive crisis management plan? o When do you utilize reactive crisis management? What role does PR play in reactive crisis management? **Format according to APA standards & provide all references used.

View More Related Solutions