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Proactive and Reactive Crisis Management

1. Why should an organization be concerned with both proactive and reactive crisis management?

2. Cite a recent example of an organization that used either a proactive or reactive PR campaign and explain how they handled the issue and whether or not you think the outcome was considered a success. Explain why.

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1. Why should an organization be concerned with both proactive and reactive crisis management?

When an organization is reactive in response to an incident, such as the recent Southwest Airlines scare, it shows the public that it is responsive and that the incident will be investigated so that it will not occur again in the future, as many lives are at stake. By being reactive, the company responds immediately.

When a company is proactive, it does all it can to avoid such mistakes. "Denial and lack of imagination are two of the most formidable obstacles to effective crisis management, Mitroff notes. Certainly the best way to manage a crisis would be to avoid going through one in the first place." (Wagner 2005) By implementing a proactive crisis management plan, the chances ...

Solution Summary

1. Why should an organization be concerned with both proactive and reactive crisis management?

2. Cite a recent example of an organization that used either a proactive or reactive PR campaign and explain how they handled the issue and whether or not you think the outcome was considered a success. Explain why.

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