Share
Explore BrainMass

Operations Management-Customer wants/needs drive strategy

How do the wants and needs of customers drive strategic thinking and planning in your company?
How does your company (or a company you have researched) achieve competitive advantage in the 5 key areas such as cost, quality, time, flexibility, and innovation?

583 words

Solution Preview

How do the wants and needs of customers drive strategic thinking and planning in your company?
The company and its products and services are based on the needs and wants of consumers. So detailed information about the current markets, a company's industry, the economy and consumers are all collected and analyzed. The outcomes should then be used to decide on what the company needs to do and can do to access those consumers who use their products, the products of their competition and any substitutions for the products. In my company, the current market has been down and it is difficult to find home builders who are working. So to find customers who want drawings done for blueprints, we have revised our plan to include more direct to consumer marketing, added brochures and presentation materials in subdivisions and developments ...

Solution Summary

The customers wants and needs to drive strategies in operations management is examined.

$2.19