(1) Find an article about a company or industry that is experiencing changes/shifts in their Macroenvironment.
(2) Identify and explain at least 3 unique changes/shifts.
(3) Assess how you think this may impact such things as the industry driving forces, key success factors, business models, etc.
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I have found a better article that addresses 3 changes in the macroenvironment: globalization, increasing concern for corporate social responsibility and rising costs of health care, in the attached document.
One organization that has taken drastic measures to adapt to the changing external or
macroenvironment is Kaiser Permanente. This health care agency has developed several new
strategies aimed at improving the overall health and safety of the community, rather than maintaining
focus simply on treating and providing health care to its members. The organization's new strategies
are a creative response to changes in the macroenvironment, such as the lack of safe places for
communities to play and exercise, the increasing incidence of obesity and the lack of access in some
communities, to healthy food choices.
The approach used by Kaiser Permanente is to start with smaller communities facing such
challenges. The Community Health Initiative (CHI) addresses all three challenges at once. It focuses
on creating safer recreation areas for community residents, the support of new shopping centers and ...
The expert examines company with macro environmental shift.