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E-Business

1. As a team we have to prepare a cover letter and executive summary; my section is (d)

d. Discuss how e-business may be used to effectively and efficiently market Toyota/Japan selected product in selected country. In your discussion assess how e-business may be used to promote and distribute your selected product.

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Discuss how e-business may be used to effectively and efficiently market Toyota/Japan selected product in selected country. In your discussion assess how e-business may be used to promote and distribute your selected product.

E-business is vital in marketing Toyota in the heart of Japan, especially when selling the Prius. First of all, Toyota needs a website, which they already do, so in essence they can advertise through the internet. A customer can get on the World Wide Web, and do a search for the Prius. Once he or she clicks on the car, he or she can then do their actual research in order to decide if this is the car for them. While he or she is looking up the necessary information, then they are able to decide what features they are looking for, what the going price is for it, and either buys it online or in person. Regardless, the individual is ...

Solution Summary

This solution discussed how e-business may be used effectively and efficiently to market Toyota/Japan selected product as well as how to distribute it.

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