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How successful would a television commercial in Japan be if it featured a husband surprising his wife in her dressing area on Valentine's Day with a small box of chocolates containing four candies? Why?

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The expert determines how successful would a television commercial in Japan be if its featured a husband surprising his wife in her dressing area on Valentine's Day with a small box of chocolates containing four candies.

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It would be a marketing disaster on the scale of the infamous Chevy Nova incident. In Japan, women give men chocolates on ...

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