Describe factors that influence the consumers' purchasing decisions of the new product. These factors should influence your strategy and tactics - specifically your point of differentiation.
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Describe factors that influence the consumers' purchasing decisions of the new product. These factors should influence your strategy and tactics - specifically your point of differentiation.
c. Industrial analysis, if applicable
1) Competitor Analysis
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Specifically, I would mention price (always an important factor), brand name and, consequently, quality expectations.
Price is an important factor for pretty much all the products. The more incentives (discounts, for instance) a company provides for consumers (retailers in this case), the more opportunities those ...
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