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Describe factors that influence the consumers' purchasing decisions of the new product. These factors should influence your strategy and tactics - specifically your point of differentiation.

We are having Gatorade open fitness for: Individuals who serious athletes, professional and non-professional. Individuals who used to be athletes and are desiring to reach their previous level of fitness.Young individuals aspiring to become an athlete or those who desire to increase their athletic acumen.Sports enthusiasts from all walks of life who want to improve physically.

Describe factors that influence the consumers' purchasing decisions of the new product. These factors should influence your strategy and tactics - specifically your point of differentiation.

c. Industrial analysis, if applicable
1) Competitor Analysis

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Specifically, I would mention price (always an important factor), brand name and, consequently, quality expectations.

Price is an important factor for pretty much all the products. The more incentives (discounts, for instance) a company provides for consumers (retailers in this case), the more opportunities those ...

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