Share
Explore BrainMass

Various Models for Change Strategies

What are the various models for change strategies. Why might one strategy be better suited to an organization than another? Provide an example from your experience. Was this a successful change? Explain.

Solution Preview

There are several models for change strategies such as;

? Kurt Lewin Freeze Phase

? Full Stream Transformation Model

? Kotter's Eight Stage Process of Creating Major Change

Out of all three change strategies, I would prefer the Kotter's change model because it is a comprehensive developmental process that formulates a vision based on a desire to change. In our daily lives there is a constant evolution of transformation, the same is true in organizations. Technology for instance contributes significantly to an organizations ever increasing need for transformation and organizational restructuring. The change models aforementioned enables organizations to engage in this continued process. Full Stream and Kurt Lewin's model of change are similar in terms of identifying a need to change and communicating the corporate objective for forward movement. All of the previously mentioned change models facilitates developmental change. "Leaders can best initiate developmental change through sharing information about why the performance bar has to be raised and by setting long-term and short-term goals. When leaders challenge people to excel and provide them the resources and support to do so, this usually produces the necessary motivation for successful developmental change" (Anderson, and Ackerman Anderson, 2001).

1. Kurt Lewin's phases of freeze

? Unfreeze-in order for inevitable change to take place, organizations must be willing to make a transition from old or traditional processes to new processes. Some organizations find it difficult to venture into new systems as a result of lack of knowledge or for fear of the unexpected future outcome. The Unfreeze stage of Lewin's theory is to inspire management to take the initiative to change. In essence this stage begins by changing the current organizational culture. All organizations must be willing to evolve rapidly especially during today's technological age. For example, in the healthcare profession several years ago, the medical records department was primarily paper-bound. All important patient information was contained in a manila folder and was stored in a small area within the medical ...

$2.19