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    The Nature of Organizational Change

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    Focus primarily on the major change that is taking place at Verizon under CEO McAdam.
    Some of the issues to include:

    (a) his new vision/goals strategies and how he implements them(think of Wireless)
    (b) new culture he implements and why
    (c) culture change
    (d) union negotiations
    (e) results of new culture and strategies

    Draw upon concepts from the following:
    - http://www.bloomberg.com/news/2011-07-23/verizon-ceo-brings-entrepreneurial-culture-from-wireless-to-boost-profit.html
    - Verizon Digital Marketer McLean Talks Culture Shift At X+1 NexTargeting Event
    http://www.adexchanger.com/online-advertising/verizon/
    - http://www.mapnp.org/library/org_chng/org_chng.htm

    http://www.abetterworkplace.com/056.html

    Provide as much input as possible on the nature of organizational change. Please provide any additional references. Please provide approximately 2000 words so that I may expand upon it. Any information that I receive I will put into my own words as well as do additional research.

    © BrainMass Inc. brainmass.com June 4, 2020, 3:14 am ad1c9bdddf
    https://brainmass.com/business/change-management/nature-organizational-change-504693

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    The nature of organizational change Posting ID:504693

    On the topic of organizational change, McNamara (2006) feels that "today, teams and organizations face rapid change like never before. Globalization has increased the markets and opportunities for more growth and revenue. However, increasingly diverse markets have a wide variety of needs and expectations that must be understood ..." (www.mapnp.org) This means that change is eminent if an organization wants to compete in the global community. In addition, change brings significant impact on the structure, culture, and strategic goals of the organization. Leaders, in their roles as change agents, will either succeed or fail. They must bring with them, a vision of how they see the organization at any point in time, a set of goals they want to accomplish, and a strategic planning process for aligning the vision with the goals.

    Robin (2010) sets forth some interesting ideas on how organizations should handle change as well as the steps leaders or change agents should incorporate in their strategies for the changes to be successful. Or as successful as leaders can be in leading the organization in the right path. They are:

    • Acknowledge and explain why the change is taking place
    • Under-promise, over-deliver
    • Create a suitable forum for dialogue
    • Implement changes one step at a time

    McAdam did not implement these strategies well; for example, he is making too many changes at once. He does not seem to wait to gauge the success of one, before laying out another goal or change. Another example is creating a suitable forum for dialogue. Verizon's issues with the union and union workers is a prime example that real dialogue is not taking place because a third-party had to be called in to solve the union workers disputes with the company.

    McAdam was successful prior to becoming CEO of Verizon in his role of having responsibility for the business section of Verizon which included the strategic direction of its products and ...

    Solution Summary

    The nature of organizational change are determine. The new vision/goals strategies and how they are implemented are provided.

    $2.19

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