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Company Website Presence

Locate an example of a company with a low-cost business model. What is the online offering? What are their key threats? Locate an example of a company with a highest-quality business model. How does it compare to the widest-assortment model? How does the company present itself on its website to make customers willing to pay more for their products?

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An example of a company with a low-cost business model is Condor, which is a low-cost airline transatlantic company. Condor does not fly throughout the year, preferring to do so only between late spring to autumn. It actually has its slogan as "born to fly" and seems to choose this season for its flight operations so as to do away with the many overhead costs that are characteristic of cold seasons such as winter. Its online offering is quite simple to go with its low cost model, having basically only booking information, special offers, flight information and country information. The company is evidently the cheapest way to fly over the Atlantic.

The key threats ...

Solution Summary

The solution discusses how the company present itself on its website to make customers willing to pay more for their products.

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