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    Marketing in New Regions

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    Assume you were recently promoted to Director of Marketing for an existing product sold domestically that will now be sold in multiple countries in a new geographical region. What would you do to ensure you and the rest of your organization appropriately pursue marketing (including prominently ethical issues) in that region and associated specific countries?

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    First, I will do research on the countries in which the product is sold to make sure to discover what practices and products are acceptable in those regions. In the history of marketing, there have been products that did really poorly in certain countries because it offended their culture such as toothpaste that was the color of something nobody in that country would ...

    Solution Summary

    Marketing in new geographic regions are examined.