To date, all of your non-US business has come from the company's direct-marketing website. Based on that success, the VP of Marketing is ready to consider targeting "underserved" countries in different regions of the world. Possibilities include:
- Asia: Korea, Vietnam, Malaysia, Pakistan
- Eastern Europe: Poland, Slovakia, the Czech Republic
- Latin America: Colombia, Chile, Cuba
What are some of the opportunities and challenges associated with these regions and/or countries? You can focus your comments on either one region or two countries.© BrainMass Inc. brainmass.com October 16, 2018, 7:14 pm ad1c9bdddf
The South American regions are fraught with problems of government and population explosions. Countries like Cuba and Columbia have strained relations with the United States. The government of Cuba is a long time enemy and other areas such as Peru and Venezuela have become more anti American with new government leadership. (Look at CIA Factbook and The Economist for references to these problems). Additional governmental based problems are found in the instability of the governments, the ongoing fighting and warring within the upper South American continent. Columbians are fighting with the drug trades and it remains a dangerous place for outsiders. Many countries, disappointed with the lack of job creation and better living conditions have turned to what the business ...
A brief summary of problems and advantages of doing business in South American region of the world.
Consumer Behavior Differences in Various Regions
Understanding consumer behavior on how brands are perceived is critical to a successful market.
As such, please address the following:
As an employee of a multi-national corporation, you have successfully test marketed a new product in the US. Within the next few months you will test market the product in the South American market as well as in Japan.
1. What changes will you have to make to your marketing plan for South America?
2. What about Japan?
3. What are some cultural differences you need to consider for your test market to be successful in these foreign markets?
Please cite all references used.View Full Posting Details