Whose viewpoint should an organizational purpose be from?
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I need some guidance with this case study:
Given the assumption that strategy-making begins with clarification of organizational purpose, whose viewpoint should the organization reflect - the owners, stakeholders, employees, members of the general public or customers?
Provide a rationale for your answer.
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Solution Summary
This solution is comprised of a detailed explanation of different perspectives with regards to an organization's purpose. Starbucks will be used as an example. The solution is 304 words in length.
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The organizational purpose should reflect the employee viewpoint. Unlike a mission statement, which is often used as a marketing tool to showcase what product or service it provides to customers, a clear organizational purpose should define how employees will achieve the mission. For example, Starbucks has the following mission statement: "To inspire and nurture the human spirit - one person, one cup and one neighborhood at a time." To the customer, this statement may present the impression of ...
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