MICROSOFT CASE STUDY SUMMARY
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1.Read the Microsoft Case Study in Case Study section of the text.
2.Write a summary of the case study. Be sure to describe and explain the importance of strategic leadership in managing Microsoft's resources in your summary.
Your summary should be a minimum of 2-3 double-spaced pages and must be in your own words. Use APA style. You must include 3-5 references. Only one reference may be from the internet (not Wikipedia). The other references must be located within the Grantham University online library. Only the body of the paper will count towards the page requirement.
By: Dhillon, Ishneet; Gupta, Sonam. IUP Journal of Business Strategy. Mar2015, Vol. 12 Issue 1, p53-65. 13p. , Database: Business Source Complete
By: Tin Cheuk Leung. Review of Economics & Statistics. Aug2013, Vol. 95 Issue 3, p1018-1029. 12p. 1 Black and White Photograph, 1 Diagram, 10 Charts, 1 Graph. , Database: Business Source Complete
By: Cusumano, Michael A. Communications of the ACM. Feb2007, Vol. 50 Issue 2, p15-18. 4p. 2 Charts. DOI: 10.1145/1216016.1216036. , Database: Business Source Complete
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MICROSOFT CASE STUDY
Microsoft is one of the largest companies in the technology segment, providing software and operating systems to users across the world for more than three decades. Success of Microsoft can be attributed to the strategic business practices which integrate products and build partner relationships. The situation changed with emergence of Apple Inc. and becoming world's most valuable technology company. Even though there is a shift Microsoft still dominates business market while losing individual market. The predominance of Apple in recent times has been due to an important cultural shift. Forces shaping the technology have changed, from needs of business to consumer tastes.
Microsoft has lagged behind its competitors in terms of offering new products based on new technologies like media, mobile, tablets and gaming. In situations where new products have been created, the time to reach market is so ...
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